Narrative + Snowflake
Clean data, right where it already lives.
Rosetta Stone Normalization Engine runs natively inside Snowflake - resolving identity and fixing fragmented data without moving a single row out of your account.
Sitting on a goldmine of data you can't use?
The more data that flows into Snowflake, the more it stops agreeing with itself. Different schemas, different taxonomies, the same customer or product showing up as three different things.
Fragmented catalogs
Every source names things differently. Nothing matches across tables or partners.
Inconsistent AI inputs
Inconsistent inputs make inconsistent, untrustworthy outputs.
Messy data kills progress
Cleaning up means security review, delay and waste.
What changes when you remove the unusable data problem
A Snowflake-native app with no data movement.
One clean, consistent foundation
Narrative runs as a Snowflake Native App inside your account. Nothing moves and governance stays yours.
Your graph, your cloud, and your rules
Identity Orchestrator matches people and households in place — configurable, transparent, no PII shipped.
Data collaboration, ready and reusable
Normalized data powers audiences, RMNs, and clean rooms, and keeps working as new sources get added.
How it works
Built on Snowflake's own architecture
Narrative separates coordination from execution, so your data plane never moves.
Control plane, data plane
Narrative's control plane manages the catalog, permissions, and query coordination. Your data plane — your Snowflake account — is where the data actually lives and where every query runs.
Zero data movement
The Snowflake Native App operator executes natively inside your account. Narrative's infrastructure never sees your raw data — only the metadata needed to coordinate a query.
Query in native Snowflake SQL
Requests are written once in NQL (Narrative Query Language) and transpiled to native Snowflake SQL, so nothing about how your team already queries has to change.
Powered by Snowflake Cortex
AI-driven classification and enrichment can run through Snowflake Cortex, keeping model calls inside the security boundary you already govern.
Proven results
Normalize, classify, scale.
10.7B
transactions processed
850K+
products mapped
Weeks -> Hours
taxonomy update time
one to watch
A strong data foundation
"Joint customers building AI-driven marketing need partners who can normalize, resolve, and collaborate on data without giving up governance. Narrative is doing that work natively in the AI Data Cloud."
Denise Persson, Chief Marketing Officer
Snowflake
“What I am looking for is a #RosettaStone. I don’t have the resources to pick through endless data sets and clean and harmonize them. I am calling it the great marketing emergency. We’ve got all this data, but we need #AI to stitch it together as a means to help our clients drive growth. We have the ability to have a fluid conversation with the consumer at the different points in their journey.”
Domenic Venuto, Chief Product & Data Officer
Horizon
“Traditional commerce media models often expose brands to unnecessary privacy risks by moving data into third-party environments. Our work with Narrative eliminates that risk while unlocking sophisticated audience-building capabilities that deliver real outcomes.”
Marni Schpario
Block
Why it's different
Partnership Truths: Narrative + Snowflake
This isn't an integration. It's infrastructure.
Most partners bolt on a connector and call it done. Narrative deploys as a Snowflake Native App that runs and executes directly inside your account, not alongside it.
Your data never leaves the AI Data Cloud.
The partnership was built around zero data egress from day one. Every query, every normalization, every match runs inside your Snowflake environment. Nothing is copied or shipped elsewhere.
It expands the Snowflake you already bought. It doesn't replace it.
This isn't a new platform decision. Narrative activates use cases - identity, normalization, collaboration - on the Snowflake investment and governance you already have in place.
The recognition is Snowflake's, not just ours.
Narrative was named a Data & Identity "One to Watch" in Snowflake's 2026 Modern Marketing Data Stack Report.
Resources
Insights, stories, & resources for the teams building modern data infrastructure.
Blog
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4
Mins
The Demo Is Magic. But Data Kills the Project: The Composable AI Fix.
Blog
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5
Mins
If You Don't Own Your Identity Infrastructure, You Don't Own Your Business
Blog
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5
Mins
SaaS-mageddon Is a False Prophecy. Go Forth and Multiply.
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