Activate Your Audiences on Reddit

Activate Your Audiences on Reddit

Reddit is where people go to ask, discover, and get a real opinion before they buy with 100M+ daily active users spread across tens of thousands of interest-based communities. That kind of intent-rich, community context is hard to reach anywhere else, and now Narrative audiences can reach it directly.

The Manual Loop Nobody Wants to Run Twice

Before now, putting a Narrative audience in front of Reddit users meant exporting a list, hashing the right columns, matching Reddit's file spec, and uploading it by hand in Ads Manager. Change the audience, and you run the whole loop again, and opt-outs had to be tracked and re-uploaded separately, by hand, every time.

What You Can Do Now

The Reddit Connector is live everywhere the other ad-platform connectors already live:

• Install it from Installed Apps: it sits right next to the connectors you’re already using.
• Authorize once via OAuth and connect the Reddit ad accounts you manage.
• Send any dataset with a supported identifier straight in as a Custom Audience: email (raw or SHA-256 hashed), a mobile advertising ID (Apple IDFA or Android Advertising ID), or Narrative ID.
• Create a brand-new audience or add to one you already have:  whichever fits the campaign.
• Choose what goes along for the ride: send your dataset's full history, or just the records added after setup.
• Manage opt-outs in one place: remove an identifier from your dataset and it's removed from every Reddit Custom Audience you deliver to — no per-platform cleanup.

The Bigger Picture

Your audience already lives in Narrative, normalized and ready to go. The Reddit Connector means that work doesn't have to happen twice. Add Reddit to your media plan and you're not opening a new project for your data team. You're picking it from a list Meta, TikTok, Snapchat, The Trade Desk, and Pinterest are already on, and sending the same audience through. Less time spent moving data around means more time spent on the campaign itself.

Get Started

The Reddit Connector is available now. If you are already using Narrative, you can install the connector from the Marketplace and start delivering audiences today.

For a detailed walkthrough of setup and configuration, see the Reddit Connector documentation.

Want to see it in action? Book a demo.

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