Identity Orchestrator: Own Your Identity Graph

Your customers show up as separate records in your CRM, point-of-sale system, loyalty program and app. This explainer shows how Identity Orchestrator helps marketing, data and identity teams build an identity graph they own, inside their own cloud, with the freedom to swap identity providers anytime.

One customer, four records

Your customers show up in every system you have. This one is in your CRM, your point-of-sale, your loyalty program and your app. That’s four records for one person.

The problem with renting identity

The usual fix is to rent an identity graph. It runs in their cloud, by their rules. And when you leave, it stays with them.

Own your identity solution

Identity Orchestrator lets you own your identity solution instead, built right inside your own cloud.

First, Rosetta Stone harmonizes your data, so every record is written the same way. Records that share an identifier are linked. And where nothing matches exactly, your own rules decide what’s close enough to be the same person.

Fill the gaps with partner data

But your own data can’t make every link. So augment your graph with partner data, or with records from the Narrative Data Marketplace. They fill the gaps, and only what connects to your customers stays. And those four records finally add up to one person.

Swap providers freely

Work with as many providers as you like, and swap them in or out. Nothing else has to change.

Now your graph lives in your own cloud. And this time, it’s yours to keep.

‍Talk to our team to learn more.