NEW

Narrative Marketplace

Data that works together is closer than you think

Normalization turns incompatible data into actionable insights. And for the first time, Narrative does it automatically so your team can make defensible decisions.

Book a Demo

Empowering marketers, data scientists, and everyone in between

What you should’ve been getting from your data all along

Immediate insights

Normalized at query time, Narrative gives your team a clean, strong data foundation when they need it

Complete control

Data products that live inside your own secure systems, ready to activate anywhere without vendor sign-off

More opportunities

Source what you need and sell what you have for more partnerships, enriched data, and new revenue streams

Seamless deployment

Push normalized audiences to multiple platforms simultaneously without individual integrations

Why Narrative?

Built for the way you actually use your data

While most solutions address the symptoms, Narrative gets to the root of the problem

Solve data incompatibility once and for all

By treating normalization at the infrastructure level, every team gets the same, clean data foundation. No more constant pipeline building or renegotiating schemas.

Explore more

Amplify productivity without creating more work

Normalization used to be an engineer’s job. Now, it happens in the background so they—and the rest of your team—can focus on the strategic work that propels your business forward.

Explore more

Our products

Powerful data tools 
come together creating first-of-its-kind infrastructure

Rosetta Stone

Identity Orchestrator

Marketplace

Connectors

automatic fluency

Rosetta Stone Normalization Engine

You deserve more than endless ETL. Automatically map incompatible data into a universal catalog with no bottlenecks, schemas to wrestle, or disgruntled engineers.

Audience Source Dataset interface showing AI-generated data mapping suggestions with high, medium, and low confidence normalization results.”

data on your terms

Identity Orchestrator

One unified customer profile from multiple data sources? Not with a legacy vendor. Own, activate, and manage your output all within your own secure cloud.

Identity Orchestrator Graph Studio interface configuring customer source IDs and identity attributes for unified profile resolution.

Select. Compose. Profit.

Marketplace

One hub with every building block. Every component a modern data and AI strategy needs — data, skills, connectors, providers, packages, and workflows — typed, versioned, and ready to install.

Narrative Marketplace dashboard displaying data apps, datasets, and machine learning models available for activation and collaboration.

deliver without detours

Connectors

Your audience is waiting. Close the loop between data acquisition and campaign activation by delivering straight to Meta, Google, and more simultaneously without custom APIs or pipeline maintenance.

Data activation connectors linking audiences to marketing and advertising platforms including Google, Meta, Amazon, TikTok, and Pinterest.

Narrative

One platform for all of your data initiatives

I WANT TO

Normalize

Map data to a universal standard automatically to spend less time translating and more time using data that's ready to deploy.

i want to

Securely collaborate

Run collaboration in place — your data, your cloud, your governance. Make secure sharing the default, not the exception.

i want to

Build my own identity graph

Configure match logic, swap providers on demand, pay only for net-new identities resolved. Your graph, deployed inside your cloud, under your control.

I want to

Enrich

Assess quality, flag inconsistencies, and ensure every dataset meets your standards before it reaches your workflows.

Assess quality, flag inconsistencies, and ensure every dataset meets your standards before it reaches your workflows.

I want to

Activate Audiences

Take resolved, enriched audiences from definition to destination — across every DSP, ad platform, and CRM — in minutes, not weeks.

Take resolved, enriched audiences from definition to destination — across every DSP, ad platform, and CRM — in minutes, not weeks.

I want to

Monetize data

List, price, and license the data you already own through Narrative’s marketplace to generate revenue without additional expenditures.

List, price, and license the data you already own through Narrative’s marketplace to generate revenue without additional expenditures.

Resources

Insights, stories, & resources for the teams building modern data infrastructure.

Blog

4

Mins

Narrative Reimagines the Marketplace: A Composable Hub for Data and AI Work

Blog

2

Mins

Your AI Agent Can Drive Narrative

Blog

4

Mins

With Publicis' Acquisition of LiveRamp, Switzerland Just Picked a Side

Blog

4

Mins

Clean Rooms Were Necessary. They Were Never Enough.

Blog

3

Mins

Activate Your Audiences Across PubMatic's Sell-Side Platform

Blog

3

Mins

Activate Your Audiences on Pinterest

Blog

4

Mins

Close the Loop on Meta Measurement

Blog

4

Mins

Data Marketplaces Should Work Like Infrastructure, Not Catalogs

Blog

3

Mins

Build and Size Audiences Before You Publish

Blog

5

Mins

A Clearer View of Data Normalization

Blog

4

Mins

The Data Economy's Normalization Problem

Blog

5

Mins

Breaking Free From Black-Box Identity - What Changes When You Own the Graph

Blog

3

Mins

Activate Your First-Party Audiences on TikTok

Blog

3

Mins

Enterprise SSO Is Here. Your Security Team Will Thank You.

Blog

4

Mins

Identity Optionality–Building a Smarter Identity Graph

Blog

8

Mins

Narrative announces Composable Identity partnership with Hightouch

Blog

8

Mins

Narrative announces Composable Identity partnership with Hightouch

Blog

5

Mins

Building a Retail Media Network Is a Company Strategy—Not Just a Data Problem

Blog

3

Mins

How Data Collaboration Policies Unlock Clean Room-Style Utility Without

Blog

5

Mins

Can Your CDP Alone Manage Identity? Why Retail Media Needs Composable

Blog

3

Mins

Proxima Partners with Narrative To Launch New Direct-To-Consumer (DTC)

Blog

4

Mins

Can Retail Media Networks Stand Alone? Why the Future Is Collaborative

Blog

5

Mins

Your Analytics Are Lying to You (And It's Your Own Fault)

Blog

5

Mins

Target Smarter, Not Harder–Identity-First Audience Building That Works

Blog

5

Mins

Beyond the Babel – How Narrative's Rosetta Stone Transforms Identity Resolution

Blog

3

Mins

Composable Identity — A Modern Approach to Identity Resolution

Blog

5

Mins

Enhancing Data Privacy and Security through AI-Driven Data Normalization

Blog

3

Mins

Narrative Anywhere Part 2 – Solving Data Collaboration Challenges Without

Blog

4

Mins

Narrative Anywhere Part 1 – The Challenges of Data Movement and Storage

Blog

5

Mins

AI Training and Fine-Tuning for Enterprises–A Guide to Data Collaboration

Blog

4

Mins

How to Build and Activate Audiences Without Technical Expertise

Blog

2

Mins

Turnkey Retail Media Networks, part 4–AI-Powered Data Harmonization and

Blog

2

Mins

Turnkey Retail Media Networks, part 3–Data Transactions, Marketplaces, and Privacy-First Collaboration

Blog

2

Mins

Turnkey Retail Media Networks, Part 2: Audience, Identity, and the Power of Unified Data

Blog

2

Mins

Turnkey Retail Media Networks, Part 1: The Building Blocks

Blog

3

Mins

Faster Data Activation & Monetization–How Narrative + Yahoo DSP Simplify

Blog

4

Mins

Composable Identity Management-A New Era of Flexibility and Control

Blog

3

Mins

Is Your Business Ready for AI? Most Aren’t—Here’s How to Get Ahead

Blog

6

Mins

Transform your AI from a passive responder to an active problem solver

Blog

6

Mins

Revolutionizing AI Model Training with the release of Model Studio and

Blog

5

Mins

Sustainable and Ethical AI Starts with Data Variety—Yet That’s the

Blog

3

Mins

Why Fragmented Data is Holding You Back—and What to Do About It

Blog

2

Mins

Narrative Rosetta Stone, Part 4 - Rosetta Stone and the Future of Data Interoperability

Blog

2

Mins

Narrative Rosetta Stone, Part 3 - Simplifying Data Collaboration Across

Blog

2

Mins

Narrative Rosetta Stone, part 2 - Revolutionizing Data Interoperability Across Platforms with Rosetta Stone

Blog

2

Mins

Narrative Rosetta Stone, part 1 - Overcoming the Complexity of Data Transformation with AI-Based Harmonization

Blog

5

Mins

Introducing the Rosetta Taxonomy Builder - Streamlining Dataset Organization

Blog

3

Mins

Unlock New Capabilities with Narrative.io (Product Update)

Blog

4

Mins

Before Your Data Collaborates - Can it Communicate?

Blog

4

Mins

With Walled Gardens Constantly Changing Their Mind, Be Ready for Anything

Blog

4

Mins

Goodbye Brokers and Opaque Data Services – Hello Seamless, Secure Data Collaboration

Blog

5

Mins

Overcome Data Silos with Easy-to-Build Connectors

Blog

4

Mins

Unlocking Powerful, Secure Data Collaboration with Narrative Anywhere

Blog

4

Mins

Privacy Compliance in Geolocation Targeting-Insights from Narrative and Vistar Media

Blog

4

Mins

The Future of Identity Graphs

Blog

4

Mins

Data Precision in Digital Out-of-Home Advertising—A Technical Dive into Narrative's Advanced Solutions

Blog

3

Mins

Revolutionizing Data Interoperability with AI - How Automated Mapping is

Blog

3

Mins

Data Harmony - Bridging Tech and Strategy Interoperability

Blog

3

Mins

Data collaboration is the coin of the realm in the post cookie world

Blog

5

Mins

The Next Wave of DOOH Advertising Brings Efficiency and Impact Through Data

Blog

4

Mins

Understanding Data Planes: The Heart of Narrative's Data Collaboration Platform

Blog

5

Mins

The Power of Query Builder

Blog

5

Mins

Streamlining Data Collaboration with NQL: Commingling Standardized and Raw Data

Blog

3

Mins

How Intuizi Expanded Market Reach and Boosted Efficiency with Narrative

Blog

4

Mins

Your 2024 New Year’s Identity Resolutions

Blog

3

Mins

Manufacturing Reimagined: The Unstoppable Force of Data Interoperability

Blog

3

Mins

Retail Renaissance: The Game-Changing Impact of Data Interoperability

Blog

4

Mins

The New Finance Frontier: From Data Islands to Connected Intelligence

Blog

4

Mins

Redefining Healthcare: How Data Interoperability Will Transform Healthcare Forever

Blog

3

Mins

Data Silos Are Dead: Welcome to the Age of Interoperability

Blog

3

Mins

Unlocking a New Era in Data Collaboration: Narrative, Snowflake, and The Trade Desk

Blog

3

Mins

Introducing NQL: A Powerful Query Language for the Narrative Data Collaboration Platform

Blog

4

Mins

A deeper dive into NQL - Narrative Query Language

Blog

5

Mins

Meet Rosetta: Narrative's AI-Powered Data Collaboration Assistant

Blog

4

Mins

C-Suite's Blueprint for Effective Data Governance and Leadership

Blog

4

Mins

Product Managers' Paradox: The Data Deluge and the Pursuit of Balance

Blog

4

Mins

From Chaos to Clarity: How Marketers Can Harness the Power of Data

Blog

5

Mins

Challenges in Data Science: Acquisition, Normalization & Cleansing

Blog

5

Mins

Building a Data Catalog: Why Standardized Data is Key For Success

Blog

4

Mins

Being a Good Data Supplier: How to Meet the Demands of Data Acquirers

Blog

8

Mins

Streamlining Your Data Acquisition Strategy: How to Reduce Costs and

Blog

3

Mins

Google makes it easier to find relevant datasets via search

Blog

8

Mins

What is data onboarding?

Blog

10

Mins

What is a Data Collaboration Platform?

Blog

5

Mins

Data Collaboration Explained

Blog

12

Mins

What is a Retail Media Network?

Blog

5

Mins

Building a Data Monetization Strategy for 2023

Blog

6

Mins

Building a Data Acquisition Strategy for 2023

Blog

5

Mins

Behavioral & Reported Data: When You Should Focus On Your Audience’s Attributes vs. Actions

Blog

4

Mins

Simplify audience onboarding and activation with Narrative's The Trade Desk Connector

Blog

3

Mins

How The Harris Poll builds addressable audiences with just IP addresses

Blog

2

Mins

Get even deeper insights into your datasets

Blog

6

Mins

How Data Can Help Recession-Proof Your Company

Blog

7

Mins

The Importance of Data Autonomy: Taking Control of Your Data Strategy

Blog

7

Mins

What is Geofencing? How to Effectively Use Geofences

Blog

2

Mins

Introducing Facebook Connector

Blog

7

Mins

How CFOs Can Use Data to Improve Financial Performance

Blog

3

Mins

How IdenX uses Narrative to quickly purchase numerous relevant data points

Blog

2

Mins

Get unlimited geofenced data in your next data order

Blog

6

Mins

How Much is Your Company's Data Worth?