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NEW

Narrative Marketplace

Data that works together is closer than you think

Normalization turns incompatible data into actionable insights. And for the first time, Narrative does it automatically so your team can make defensible decisions.

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Empowering marketers, data scientists, and everyone in between

What you should’ve been getting from your data all along

Immediate insights

Normalized at query time, Narrative gives your team a clean, strong data foundation when they need it

Complete control

Data products that live inside your own secure systems, ready to activate anywhere without vendor sign-off

More opportunities

Source what you need and sell what you have for more partnerships, enriched data, and new revenue streams

Seamless deployment

Push normalized audiences to multiple platforms simultaneously without individual integrations

Why Narrative?

Built for the way you actually use your data

While most solutions address the symptoms, Narrative gets to the root of the problem

Solve data incompatibility once and for all

By treating normalization at the infrastructure level, every team gets the same, clean data foundation. No more constant pipeline building or renegotiating schemas.

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Amplify productivity without creating more work

Normalization used to be an engineer’s job. Now, it happens in the background so they—and the rest of your team—can focus on the strategic work that propels your business forward.

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Our products

Powerful data tools 
come together creating first-of-its-kind infrastructure

Rosetta Stone

Identity Orchestrator

Marketplace

Connectors

automatic fluency

Rosetta Stone Normalization Engine

You deserve more than endless ETL. Automatically map incompatible data into a universal catalog with no bottlenecks, schemas to wrestle, or disgruntled engineers.

Audience Source Dataset interface showing AI-generated data mapping suggestions with high, medium, and low confidence normalization results.”

data on your terms

Identity Orchestrator

One unified customer profile from multiple data sources? Not with a legacy vendor. Own, activate, and manage your output all within your own secure cloud.

Identity Orchestrator Graph Studio interface configuring customer source IDs and identity attributes for unified profile resolution.

Select. Compose. Profit.

Marketplace

One hub with every building block. Every component a modern data and AI strategy needs — data, skills, connectors, providers, packages, and workflows — typed, versioned, and ready to install.

Narrative Marketplace dashboard displaying data apps, datasets, and machine learning models available for activation and collaboration.

deliver without detours

Connectors

Your audience is waiting. Close the loop between data acquisition and campaign activation by delivering straight to Meta, Google, and more simultaneously without custom APIs or pipeline maintenance.

Narrative

One platform for all of your data initiatives

I WANT TO

Normalize

Map data to a universal standard automatically to spend less time translating and more time using data that's ready to deploy.

i want to

Securely collaborate

Run collaboration in place — your data, your cloud, your governance. Make secure sharing the default, not the exception.

i want to

Build my own identity graph

Configure match logic, swap providers on demand, pay only for net-new identities resolved. Your graph, deployed inside your cloud, under your control.

I want to

Enrich

Assess quality, flag inconsistencies, and ensure every dataset meets your standards before it reaches your workflows.

Assess quality, flag inconsistencies, and ensure every dataset meets your standards before it reaches your workflows.

I want to

Activate Audiences

Take resolved, enriched audiences from definition to destination — across every DSP, ad platform, and CRM — in minutes, not weeks.

Take resolved, enriched audiences from definition to destination — across every DSP, ad platform, and CRM — in minutes, not weeks.

I want to

Monetize data

List, price, and license the data you already own through Narrative’s marketplace to generate revenue without additional expenditures.

List, price, and license the data you already own through Narrative’s marketplace to generate revenue without additional expenditures.

Resources

Insights, stories, & resources for the teams building modern data infrastructure.

Blog

4

Mins

Narrative Reimagines the Marketplace: A Composable Hub for Data and AI Work

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2

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Your AI Agent Can Drive Narrative

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4

Mins

With Publicis' Acquisition of LiveRamp, Switzerland Just Picked a Side

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4

Mins

Clean Rooms Were Necessary. They Were Never Enough.

Blog

3

Mins

Activate Your Audiences Across PubMatic's Sell-Side Platform

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3

Mins

Activate Your Audiences on Pinterest

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4

Mins

Close the Loop on Meta Measurement

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4

Mins

Data Marketplaces Should Work Like Infrastructure, Not Catalogs