Often, each touchpoint you have with a customer uses a different identifier, making communication between platforms and applications difficult. Narrative links these identifiers so they can be used across the digital ecosystem, enabling you to create personalized experiences across channels and devices.
Narrative's data commerce platform is fully transparent, meaning you can ensure the data you're feeding into your graph meets your business's unique standards for quality, trustworthiness, and compliance. With full control over your identity graph, you reduce risk, lower costs, and enable custom strategies.
Onboard customer records from your CRM, DMP, or CDP, to Narrative's data streaming platform.
Match your customer data to mobile devices, email hashes, and cookies.
Customer profiles enriched with new connections will be sent to where your profiles will be activated, such as a DSP or social media ad platform.
Buy data at the individual level based on your exact specifications.
Know exactly from where and how the data was collected.
Access new data types and supply as strategy and business conditions change.
Activate data instantly with automated negotiation, integration, and ETL.