Narrative for competitive intelligence

Develop a 360° view of your customer

Get a clear picture of what your customers are doing when they aren't engaging with your brand. Use these insights to understand share-of-mind, prevent churn, and meet your customer's needs.

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competitive intelligence

How it works

how it works

1. Import your customers

Select existing customer records that you would like to import from your CRM, DMP, or CDP and push them to Narrative's data streaming platform.

2. Select your competitors

Select the companies or behaviors that you'd most like to understand in relation to the customers that you've selected.

3. Export data

Narrative will find the precise information you are looking for across dozens of and push it back into your customer platform. Your customer records are now enriched with new information.

Data Types

identifier mapping data

Identity data

digital consumption data

Mobile and web behavior data

Develop a 360° customer view

It’s impossible to run your company if you don’t know who your customers are. Demographics being the fundamental description of your customer, are key to that understanding. Narrative makes it easy to enrich and push the resulting data into your existing systems.

360 degree customer view

Don't worry, it's easy

We're already integrated with many of the top customer platforms meaning that this whole process is point-and-click. Even if we aren't integrated with your preferred system, we'll take care of the heavy lifting so you can focus on the things that matter to you most.

integrations

Why Narrative

Precise

Buy data at the individual level based on your exact specifications.

Transparent

Know exactly from where and how the data was collected.

Flexible

Access new data types and supply as strategy and business conditions change.

Fast

Activate data instantly with automated negotiation, integration, and ETL.

Improve your competitive intelligence with Narrative

Learn how Narrative can help you better understand your customers' behaviors.

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