About Narrative

Every company has data. Almost none can use it.

Data should be an asset every team can act on. We built the infrastructure to make that possible.

Our Mission

Making data interoperable across systems, teams, and partners

Better AI starts with better data infrastructure.

Every team is buying AI infrastructure. Almost none have clean, connected data underneath it. The model isn't your bottleneck — the data is.

Interoperability should be structural, not a side project.

Most platforms were built to profit from lock-in. We built a shared semantic layer — a common language for data — so interoperability is structural, not engineered case by case.

Data quality is a precondition, not a feature.

Unvalidated data makes your attribution wrong, your AI outputs confidently incorrect, and your decisions quietly compromised. Narrative validates before anything moves.

Your data should serve you, not your vendors.

Most platforms manage your data like a resource they control. We treat it like something that belongs entirely to you — access, rules, activation, all of it.

Our Values

What we refuse to compromise on, ever.

Autonomy

Your data strategy should reflect your business — not the defaults someone else built into their platform. Narrative gives you the tools to define custom datasets, set your own pricing, choose your own partners, and operate without asking permission. Full control isn't a premium feature here. It's the baseline.

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Privacy & Compliance

The regulatory environment around data isn't slowing down, and "we'll handle it later" is no longer a strategy. Narrative builds compliance into the platform — not as a layer you configure after the fact, but as infrastructure that governs every transaction from the start. Diligence shouldn't require a legal team on standby.

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Data Quality

Bad data doesn't fail loudly. It quietly makes everything downstream worse — worse attribution, worse AI outputs, worse decisions. Narrative gives you the tools to validate, filter, and enforce quality standards before data moves anywhere. What comes out is only as good as what goes in. We take that seriously.

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Liquidity

The hardest part of a data strategy used to be finding the right counterparty. Narrative's marketplace removes that friction — buyers get instant access to sellers, sellers get instant access to buyers, and neither side has to sacrifice visibility or control to get there. The opportunity is already in the room.

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Transparency

Markets work when participants have full information. Narrative gives every buyer and seller complete visibility into who they're transacting with, how data is priced, and what the rules are. No hidden mechanics, no information asymmetry. If you can't see it clearly, you can't trust it. We make sure you can.

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Meet Our Leadership Team

We’re a multidisciplinary team with decades of industry leadership and innovation experience.

Marko Babic
Head of Engineering
Uri Bushey
VP, Product
Frank Campanella
Head of Experiences
Chris Comstock
Head of Partner Success & Solutions Engineering
Nick Jordan
Founder
Tim Mahlman
CEO
Andrew Slome
Head of Strategic Accounts & Business Development

Join the team

Think you'd be a good addition to our team?

We're solving a problem most companies don't even know how to name yet — making data from anywhere work together without the usual mess of custom engineering. If that sounds like the kind of work you want to be close to, we'd like to hear from you.

See our roles

Resources

Insights, stories, & resources for the teams building modern data infrastructure.

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Narrative Reimagines the Marketplace: A Composable Hub for Data and AI Work

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Your AI Agent Can Drive Narrative

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With Publicis' Acquisition of LiveRamp, Switzerland Just Picked a Side

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Clean Rooms Were Necessary. They Were Never Enough.

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Activate Your Audiences Across PubMatic's Sell-Side Platform

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Activate Your Audiences on Pinterest

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Close the Loop on Meta Measurement

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Data Marketplaces Should Work Like Infrastructure, Not Catalogs

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Build and Size Audiences Before You Publish

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A Clearer View of Data Normalization

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The Data Economy's Normalization Problem

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Breaking Free From Black-Box Identity - What Changes When You Own the Graph

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Activate Your First-Party Audiences on TikTok

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Enterprise SSO Is Here. Your Security Team Will Thank You.

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Identity Optionality–Building a Smarter Identity Graph

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Narrative announces Composable Identity partnership with Hightouch

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Narrative announces Composable Identity partnership with Hightouch

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Building a Retail Media Network Is a Company Strategy—Not Just a Data Problem

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How Data Collaboration Policies Unlock Clean Room-Style Utility Without

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Can Your CDP Alone Manage Identity? Why Retail Media Needs Composable

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Proxima Partners with Narrative To Launch New Direct-To-Consumer (DTC)

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Can Retail Media Networks Stand Alone? Why the Future Is Collaborative

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Your Analytics Are Lying to You (And It's Your Own Fault)

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Target Smarter, Not Harder–Identity-First Audience Building That Works

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Beyond the Babel – How Narrative's Rosetta Stone Transforms Identity Resolution

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Composable Identity — A Modern Approach to Identity Resolution

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Enhancing Data Privacy and Security through AI-Driven Data Normalization

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Narrative Anywhere Part 2 – Solving Data Collaboration Challenges Without

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Narrative Anywhere Part 1 – The Challenges of Data Movement and Storage

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AI Training and Fine-Tuning for Enterprises–A Guide to Data Collaboration

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How to Build and Activate Audiences Without Technical Expertise

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Turnkey Retail Media Networks, part 4–AI-Powered Data Harmonization and

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Turnkey Retail Media Networks, part 3–Data Transactions, Marketplaces, and Privacy-First Collaboration

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Turnkey Retail Media Networks, Part 2: Audience, Identity, and the Power of Unified Data

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Turnkey Retail Media Networks, Part 1: The Building Blocks

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Faster Data Activation & Monetization–How Narrative + Yahoo DSP Simplify

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Composable Identity Management-A New Era of Flexibility and Control

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Is Your Business Ready for AI? Most Aren’t—Here’s How to Get Ahead

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Transform your AI from a passive responder to an active problem solver

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Revolutionizing AI Model Training with the release of Model Studio and

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Sustainable and Ethical AI Starts with Data Variety—Yet That’s the

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Why Fragmented Data is Holding You Back—and What to Do About It

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Narrative Rosetta Stone, Part 4 - Rosetta Stone and the Future of Data Interoperability

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Narrative Rosetta Stone, Part 3 - Simplifying Data Collaboration Across

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Narrative Rosetta Stone, part 2 - Revolutionizing Data Interoperability Across Platforms with Rosetta Stone

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Narrative Rosetta Stone, part 1 - Overcoming the Complexity of Data Transformation with AI-Based Harmonization

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Introducing the Rosetta Taxonomy Builder - Streamlining Dataset Organization

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Unlock New Capabilities with Narrative.io (Product Update)

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Before Your Data Collaborates - Can it Communicate?

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With Walled Gardens Constantly Changing Their Mind, Be Ready for Anything

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Goodbye Brokers and Opaque Data Services – Hello Seamless, Secure Data Collaboration

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Overcome Data Silos with Easy-to-Build Connectors

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Unlocking Powerful, Secure Data Collaboration with Narrative Anywhere

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Privacy Compliance in Geolocation Targeting-Insights from Narrative and Vistar Media

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The Future of Identity Graphs

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Data Precision in Digital Out-of-Home Advertising—A Technical Dive into Narrative's Advanced Solutions

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Revolutionizing Data Interoperability with AI - How Automated Mapping is

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Data Harmony - Bridging Tech and Strategy Interoperability

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Data collaboration is the coin of the realm in the post cookie world

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The Next Wave of DOOH Advertising Brings Efficiency and Impact Through Data

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Understanding Data Planes: The Heart of Narrative's Data Collaboration Platform

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The Power of Query Builder

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Streamlining Data Collaboration with NQL: Commingling Standardized and Raw Data

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How Intuizi Expanded Market Reach and Boosted Efficiency with Narrative

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Your 2024 New Year’s Identity Resolutions

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Manufacturing Reimagined: The Unstoppable Force of Data Interoperability

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Retail Renaissance: The Game-Changing Impact of Data Interoperability

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The New Finance Frontier: From Data Islands to Connected Intelligence

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Redefining Healthcare: How Data Interoperability Will Transform Healthcare Forever

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Data Silos Are Dead: Welcome to the Age of Interoperability

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Unlocking a New Era in Data Collaboration: Narrative, Snowflake, and The Trade Desk

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Introducing NQL: A Powerful Query Language for the Narrative Data Collaboration Platform

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A deeper dive into NQL - Narrative Query Language

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Meet Rosetta: Narrative's AI-Powered Data Collaboration Assistant

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C-Suite's Blueprint for Effective Data Governance and Leadership

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Product Managers' Paradox: The Data Deluge and the Pursuit of Balance

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From Chaos to Clarity: How Marketers Can Harness the Power of Data

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Challenges in Data Science: Acquisition, Normalization & Cleansing

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Building a Data Catalog: Why Standardized Data is Key For Success

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Being a Good Data Supplier: How to Meet the Demands of Data Acquirers

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Streamlining Your Data Acquisition Strategy: How to Reduce Costs and

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Google makes it easier to find relevant datasets via search

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What is data onboarding?

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What is a Data Collaboration Platform?

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Data Collaboration Explained

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What is a Retail Media Network?

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Building a Data Monetization Strategy for 2023

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Building a Data Acquisition Strategy for 2023

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Behavioral & Reported Data: When You Should Focus On Your Audience’s Attributes vs. Actions

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Simplify audience onboarding and activation with Narrative's The Trade Desk Connector

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How The Harris Poll builds addressable audiences with just IP addresses

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Get even deeper insights into your datasets

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How Data Can Help Recession-Proof Your Company

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The Importance of Data Autonomy: Taking Control of Your Data Strategy

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What is Geofencing? How to Effectively Use Geofences

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Introducing Facebook Connector

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How CFOs Can Use Data to Improve Financial Performance

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How IdenX uses Narrative to quickly purchase numerous relevant data points

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Get unlimited geofenced data in your next data order

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How Much is Your Company's Data Worth?