
Most data marketplaces sell prepackaged data like a catalog, which you then have to dedupe, filter and reformat by hand. This explainer shows how the Narrative Data Marketplace lets data buyers and marketing teams buy only the records they need, matched to their customers and ready to use.
The problem with data marketplaces
Data marketplaces have been around for a long time and, let’s face it, they leave a lot to be desired. Everything comes prepackaged, whether it fits your needs or not, and some of it is just window dressing. Want something specific? Good luck.
Buy everything, clean it up yourself
You’re forced to buy everything, then sort through it yourself: throw away the duplicates and everything you didn’t need, then rewrite what’s left into one format, by hand.
A marketplace that works differently
The Narrative Data Marketplace works differently. Tell it the type of data you want, filter by anything (including your existing customers), and pay only for what matches. You see what you’ll get, and what it costs, before you buy.
One shape, no duplicates
Rosetta Stone puts every seller’s data in one shape. Duplicates drop out, and you get only the records you asked for: one dataset, in one shape, where every record says where it came from and how much it costs.
Only the records you need
Many sellers, one dataset. Only the records you need, matched to your customers. And you pay only for what matches.
Buy the data you need, ready to use. Talk to our team to learn more.
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