Narrative at Advertising Week New York 2026

Nobody owns the stack anymore. The winners are the ones who stop trying to.

For years, activating real-time data meant picking a platform and living inside it — rebuilding the integration every time a partner or use case changed. That model's running out of runway. What's replacing it: a stack nobody owns outright, where every party plugs in what they do best and an agent handles the handoffs, so the data reaches your campaign while it's still worth something.

That's what we're at Advertising Week New York to talk about.

What we'll be discussing

• Why the next stack is composed, not consolidated, and what that means for how fast you can activate
• How agentic handoffs let each party do only what they do best
• A live example: turning The Weather Company's real-time forecasts into weather-triggered campaigns, with zero custom integration
• What's next for activating real-time data across platforms without losing match rate

Catch our session

Nobody Owns the Stack. When It's Composable, No One Has To

Tuesday 10/6 - 3:30 pm EDT on the Tech Stage

The data owner, the media buyer, the ad platform, and the normalization layer each do their best work, while an agent handles the handoffs. This turns what each party needs into what the others can use, live, with no custom integration.

Let's meet

Nick Jordan is speaking, and the Narrative team will be on the ground all week. Book time with us at AWNY.

Normalize once. Collaborate anywhere.