Narrative at Cannes Lions 2026

The best creative still loses to the wrong data.

Marketers are pouring budget into AI, identity, and measurement. But the underlying data is still fragmented across clean rooms, CDPs, walled gardens, and partner platforms — and the result is wasted impressions, partial match rates, and campaigns that can't be measured end-to-end.

Narrative fixes this at the source.

We normalize data the moment it's introduced, creating an interoperable foundation that flows across every brand, agency, and platform partner — no pipelines, no duplication, no vendor lock-in.

That's step one. Step two: composing identity, audience, activation, and measurement on top of that foundation instead of rebuilding it every time.

What We're Talking About on the Croisette

We'll be on the ground to reconnect with customers, partners, and the broader ecosystem on topics like:

• Why so many "AI-powered" marketing programs stall on the same dirty-data problem
• Activating high-match audiences across DSPs, walled gardens, and CTV without custom engineering
• Collaborating with media and data partners without moving the underlying data
• Running identity and measurement directly inside Snowflake and cloud environments
• Where Narrative is heading next, and how identity, audience, and activation are about to become building blocks you assemble instead of projects you scope

A Live Look

If you want a first look at where we're taking the platform — and what it unlocks for brands, agencies, and publishers — we'll show you how to turn raw, inconsistent data into activation-ready audiences in minutes.

Let's Meet

If you're rethinking your identity stack, evaluating clean rooms, or trying to make AI-driven marketing actually work on your data — find us on the Croisette.

Normalize once. Collaborate anywhere.