Knowledge Base

Overview

Magnite is a leading SSP that enables activation of audience segments across premium inventory. The Magnite Connector lets you publish first‑party audience memberships and taxonomy updates from Narrative datasets, aligning with the same “Create Profile → Connect Dataset” workflow you use for other channels.

Business value

• Expand reach beyond walled gardens with supply‑side activation.
• Keep segments fresh: deliveries align to your dataset refresh cadence.
• Unified workflow: reuse datasets and processes you already use for Google Ads and others.

How it works (at a glance)

• Create a Magnite profile (via API today) with just a data provider name.
• Attach a dataset in the dataset drawer and set quick‑settings (audience name, CPM, deliver‑all vs new rows).
• The connector creates/updates the Magnite taxonomy element and delivers audience membership files.

When to use it

• You need to activate audiences across Magnite’s supply.
• You want scheduled refreshes tied to your materialized view cadence.
• You have identifiers such as mobile IDs, IPs, or narrative_id and want a turnkey delivery path.

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