Knowledge Base

Introduction

Linking your Google Ads account to Narrative allows for seamless data delivery, enhancing your advertising campaigns with precise targeting data. This guide provides instructions for both Google Ads customers working with a Narrative data partner and those sending data to their own Google Ads account.

If you are working with a Narrative Data Partner

Steps for Google Ads Customers

In Google Ads:

1. Set Up Google Ads Account:
   • Ensure your Google Ads account is active and properly configured.
   • Obtain your Google Ads account ID. This 10-digit number can be found in the upper-right-hand side of your Google Ads console, next to your profile and email name.
2. Connect Google Ads to Narrative:
   • In your Google Ads account, click on Tools → Data Manager → Connect Product.
   • Search for “Narrative”.
   • Click “Connect”.
   • You will be redirected to this help article.
3. Share Google Ads Account ID:
   • Provide your Google Ads account ID to your Narrative data partner/customer.
   • Your data partner will handle the rest of the configuration and data delivery process.

Note: This process ensures that your data partner can upload customer data to your Google Ads account for targeted advertising campaigns.

If you are a Narrative data partner and need to complete setup of a connection to a Google Ads Account

In Narrative

1. Install the Google Ads Connector:
   • Log into your Narrative account.
   • Navigate to the Google Connector install page, located at https://app.narrative.io/app/google-ads-connector.
   • Click "Install" and follow the on-screen instructions to authenticate and link your Google Ads account.
2. Configure Delivery Profile in Narrative:
   • After installing the connector, navigate to the "Profiles" section of the app.
   • Create a new profile for data delivery.
   • Enter the Google Ads account ID and a descriptive name for your partner who has configured the connection in Google Ads.
   • Save the profile and start uploading data.

If you are delivering data from Narrative to your own Google Ads account

In Google Ads

1. Set Up Google Ads Account:
   • Ensure your Google Ads account is active and properly configured.
   • Obtain your Google Ads account ID. This 10-digit number can be found in the upper-right-hand side of your Google Ads console, next to your profile and email name.
2. Connect Google Ads to Narrative:
   • In your Google Ads account, click on Tools → Data Manager → Connect Product.
   • Search for “Narrative”.
   • Click “Connect”.

In Narrative

3. Install the Google Ads CMU Connector:
   • Log into your Narrative account.
   • Navigate to the Google Connector install page, located at https://app.narrative.io/app/google-ads-connector.
   • Click "Install" and follow the on-screen instructions to authenticate and link your Google Ads account.
4. Configure Delivery Profile in Narrative:
   • After installing the connector, navigate to the "Profiles" section.
   • Create a new profile for data delivery.
   • Enter your Google Ads account ID and any additional required information.
   • Save the profile and start uploading data.

Conclusion

By following these steps, you can successfully link your Google Ads account to Narrative, enabling efficient and targeted data delivery for your advertising campaigns. Whether you are working with a Narrative data partner or managing your own data uploads, this guide ensures a smooth and effective setup process.