Knowledge Base

How to Use the Meta Connector in Narrative

Overview

The Meta Connector allows Narrative users to seamlessly send datasets to Meta's Custom Ad Audience endpoint. This integration helps in targeting specific audiences for your ad campaigns on Meta, enhancing the precision and effectiveness of your advertising efforts.

What are Custom Ad Audiences?

Custom Ad Audiences in Meta are a feature that allows advertisers to create specific groups of people they want to target based on data they already have. These can include customer lists, website visitors, app users, and more. By uploading this data to Meta, advertisers can ensure their ads reach the right people.

Setting Up the Meta Connector

Step 1: Accessing the Meta Connector

1. Navigate to the Meta Connector: From the Narrative dashboard, locate the "Installed Apps" section on the left-hand side menu.
2. Select "Profile": Under "Installed Apps", click on "Meta Connector" and then "Profile" to access the connector profiles.

Step 2: Adding a New Profile

1. Add Profile: Click on the "Add profile" button on the top-right corner to create a new connector profile.
2. Connect Account: Click on the "Connect with Meta" button. This will prompt you to log in to Meta in a separate pop-up modal.
3. Login or Reconnect: If you are already logged in, you will see a screen to reconnect your account. If not, you will be prompted to log in with your Meta credentials.
4. Fill in Profile Details: After connecting your Meta account, you will be guided to fill in the necessary details for the new profile, including ad account selection, profile name, and description. Other information such as user information and permissions will be pre-filled out.
5. Create Profile: Once all details are filled in, click the "Create profile" button to save your new Meta Connector profile.
6. Profile List: After creating the profile, it will appear in the list of connector profiles along with any other profiles you have set up.

Step 3: Managing Profiles

1. View Profile Details: Click on the profile name to expand and view detailed information about the profile, including the connected user and connection status.
2. Delete Profile: If you need to delete an active profile, expand the profile details and click on the "Delete profile" button at the bottom-right corner.

Sending a Dataset to Meta Custom Ad Audience

Step 1: Prepare Your Dataset

1. Select Dataset: From the Narrative dashboard, navigate to the dataset you want to send to Meta.
2. Go to Connections Tab: Open the dataset details and switch to the "Connections" tab.

Step 2: Connect to Meta

1. Choose Meta Profile: In the Connections tab, select the Meta profile you created earlier.
2. Connection Type: Choose whether to deliver to a new audience or an existing audience. If delivering to a new audience, provide an audience name. If delivering to an existing audience, provide the audience ID.
3. Deliver All Data: Toggle the "Deliver all data" option to decide if you want to send all data currently present in the dataset or only data added after the connection is established.
4. Send Dataset: Click on the "Connect" button to send the dataset to Meta's Custom Ad Audience endpoint. Ensure that your data complies with Meta's policies for Custom Audiences.

Step 3: Monitor and Manage

1. Update Audiences: Regularly update your Custom Ad Audiences on Meta to keep your advertising campaigns effective and relevant through Materialized View REFRESH_SCHEDULES.

Conclusion

Using the Meta Connector in Narrative streamlines the process of targeting your ad campaigns on Meta. By following these steps, you can efficiently manage your data and ensure your ads reach the intended audience, maximizing the impact of your marketing efforts.