Most audience activation conversations start with the same platforms: Meta, The Trade Desk, TikTok, Google. These are important channels, but they don't cover everything. A significant share of programmatic inventory lives across the open internet, across the publisher networks powered by supply-side platforms.
PubMatic is one of the largest. And now your audiences can reach it.
Narrative's PubMatic Connector is now available, giving you a direct path to deliver your audience segments to PubMatic's sell-side platform for targeting across its global network of publishers and content creators on the open internet.
Why This Matters
For data providers and marketers who want to activate audiences in programmatic environments, reaching an SSP like PubMatic has historically meant custom integration work: formatting data to platform specs, managing credentials, and building a strategy to keep segments fresh. That's engineering overhead most teams would rather not carry.
Narrative removes it. The PubMatic Connector extends the same proven activation model already powering delivery to The Trade Desk, Meta, TikTok, Pinterest, and DV360, so you can add PubMatic to your distribution without adding a new workflow.
What You Can Do Now
The PubMatic Connector enables you to deliver audiences built in Narrative directly to PubMatic's sell-side platform. Here is what that unlocks:
- Reach publishers and content creators across the open internet. Make your audience segments available for targeting by advertisers buying inventory through PubMatic's sell-side platform — a channel that social and DSP activations alone don't cover.
- Skip the custom integration. No bespoke pipelines, no manual data transfers. Narrative handles formatting and delivery to PubMatic's platform automatically.
- Keep segments live. Audiences are automatically refreshed on a schedule, so your segments stay current and available without manual intervention.
- Activate across identifier types. Deliver audiences using cookies, MAIDs, IP addresses, and custom identity providers across use cases from household targeting to custom identity resolution.
- Use the workflow you already know. The same setup and delivery experience as every other Narrative connector. One workflow, every destination.
The Bigger Picture
This release is part of Narrative's broader mission to make your data work wherever you need it. The PubMatic Connector joins our existing integrations with The Trade Desk, Meta, TikTok, Pinterest, Yahoo DSP, and others — giving you a single platform to manage audience activation across social, programmatic, and open internet channels.
The organizations that win are the ones whose data is in the right places, in the right format, at the right time. That is what we are building toward.
Get Started
The PubMatic Connector is available now. If you are already using Narrative, you can install the connector from the App Marketplace and start delivering audiences today.
Ready to extend your audience reach across PubMatic's sell-side platform? Book a demo to see how Narrative can streamline your activation.