Pinterest users are in a different mindset than users on almost any other platform. They are actively searching for ideas, planning purchases, and discovering brands they have not encountered before. That makes Pinterest one of the highest-intent environments in digital advertising — and one of the most underutilized channels for audience activation.
That changes today. Narrative's Pinterest Connector is now available, giving you a direct path to deliver your audiences to Pinterest Ads Manager for advertising activation — whether that's your own account, a client's, or a brand partner's.
Why This Matters
The brands winning on Pinterest are the ones reaching people earlier in the purchase journey, before intent crystallizes on a competitor. But activating audiences on Pinterest has historically meant manual CSV exports, repeated uploads, and a separate workflow to maintain — friction that slows down campaigns and creates risk of delivering stale data.
Narrative removes that friction entirely. The Pinterest Connector extends the same proven activation model already powering delivery to Meta, Yahoo DSP, The Trade Desk, TikTok, and DV360 — so you can expand to Pinterest without rebuilding how you work. And for agencies managing multiple advertiser accounts, or data providers delivering audiences to brand partners, App Invites let you extend that same seamless delivery to any Pinterest Business account via a shareable link, no Narrative account required on their end.
What You Can Do Now
The Pinterest Connector enables you to take audiences you have built in Narrative and deliver them directly to Pinterest Ads Manager. Here is what that unlocks:
- Reach discovery-stage audiences at scale. Activate your audiences on a platform where users are actively planning and searching — a unique window to reach high-intent shoppers before they decide.
- Extend delivery to partners with App Invites. Generate a shareable invite link and send it to any client or partner. They connect their own Pinterest Business account via a simple OAuth flow — no Narrative account required on their end. Ideal for agencies managing multiple advertiser accounts or data providers delivering audiences to brand partners.
- Skip the manual work. No downloading files, reformatting data, or uploading lists to Pinterest manually. The connector handles delivery automatically.
- Trust the data quality. Rosetta Stone Normalization Engine handles identifier mapping and normalization — emails, phone numbers, and mobile advertising IDs arrive in the format Pinterest expects, every time.
- Keep audiences current. Configure a connection once and your Pinterest audiences stay up to date automatically as underlying data changes — no repeated exports required.
The Bigger Picture
This release is part of Narrative's broader mission to make your data work wherever you need it. The Pinterest Connector joins our existing integrations, giving you a single platform to manage audience activation across the advertising ecosystem.
As paid social strategies expand, the organizations that win are the ones that can move their data quickly, cleanly, and securely to the platforms where it creates value. That is what we are building toward.
Get Started
The Pinterest Connector is available now. If you are already using Narrative, you can install the connector from the App Marketplace and start delivering audiences today.
For a detailed walkthrough of setup and configuration, see the Pinterest Connector documentation.
Ready to put your audiences to work on Pinterest? Book a demo to see how Narrative can streamline your audience activation.