Activate Your Audiences on Snapchat

Activate Your Audiences on Snapchat

Ads Manager only works as well as the data you can get in front of it — and until now, getting there has meant slow, manual work on your end. Snapchat's audience is worth the effort regardless — it still skews younger than most other platforms in your media plan, Gen Z and millennial users who open the app daily and move fast when something catches their eye.

The Manual Loop Nobody Wants to Run Twice

Before now, putting a Narrative audience in front of Snapchat users meant exporting a list, hashing the right columns, matching Snapchat's file spec, and uploading it by hand in Business Manager. Change the audience, and you run the whole loop again. Most teams did it once, called it done, and let the audience go stale from there.

What You Can Do Now

The Snapchat Connector is live everywhere the other ad-platform connectors already live:

• Install it from Installed Apps:  it sits next to Meta, TikTok, Pinterest, and The Trade Desk, not off in some separate flow.
• Create a profile for each Snapchat Business organization and complete Snapchat's OAuth flow once. Narrative finds every ad account under that organization on its own.
• Send any dataset with a supported identifier straight in as a Custom Audience: email or phone number (raw or SHA-256 hashed), a mobile advertising ID (Apple IDFA or Android Advertising ID), or Narrative ID.
• Choose Snapchat when you finalize an audience in Audience Studio, or set up the connection from a dataset's details page — whichever fits how your team already works.
• Refresh or archive profiles as ad accounts change on Snapchat's side. No re-authorizing from scratch every time something moves.

The Bigger Picture

Your audience already lives in Narrative, normalized and ready to go. The Snapchat Connector means that work doesn't have to happen twice. Add a platform to your media plan and you're not opening a new project for your data team — you're picking it from a list Meta, TikTok, The Trade Desk, and Pinterest are already on, and sending the same audience through. Less time spent moving data around means more time spent on the campaign itself.

Get Started

The Snapchat Connector is available now. If you are already using Narrative, you can install the connector from the App Marketplace and start delivering audiences today.

For a detailed walkthrough of setup and configuration, see the Snapchat Connector documentation.

Want to see it in action? Book a demo.

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