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How Brands Can Use Data to Optimize Marketing During a Downturn

The global coronavirus pandemic has caused major disruptions for brands, leading to major shifts in behavioral trends and flipping market realities on their head. Brands across every industry have been forced to quickly adapt their growth strategy and optimize costs in the face of an uncertain future.

In a crisis situation subject to rapid change, an agile and cost-effective data and analytics strategy is more important than ever, driving operational efficiency through better data collection, modeling, optimization, and greater relevance to the consumer.

As brands are forced to do more with less, what actions can they take to quickly adapt their data strategy to continue to serve and grow their customer base?

Join other growth and marketing professionals for a panel discussion led by author and data scientist Ankur Patel. Hear from Ravi Unnam, North America data and analytics lead at Mondelēz International, Jorge Malibrán Ángel, partner at IBM Business Services, Stuart Watson, SVP of emerging media and technology at Camelot, and Nick Jordan, founder and CEO of Narrative, as they discuss how brands can leverage data and analytics to fuel agile and cost-optimized growth strategies through this period of rapid change and uncertainty.

Join us live and learn:

  • How leading brands are using data and analytics to drive revenue in the face of shifting consumer behavior
  • The biggest opportunities for data and analytics cost optimizations
  • How to implement an agile data strategy with little to no upfront investment

Watch this virtual panel discussion

Panelists

Ravi Unnam
Ravi Unnam
North America Data & Analytics Lead
Mondelez
Jorge Mailbran Angel
Jorge Malibrán Ángel
Partner, Strategy Consulting
IBM
Stuart Watson
Stuart Watson
SVP, Emerging Media & Technology
Camelot Strategic Marketing & Media
Ankur Patel
Ankur Patel
Co-Founder & Managing Partner
River AI
Nick Jordan
Nick Jordan
Founder & CEO
Narrative