Enrich your customer profiles with information that drives results.
Refine segmentation and targeting
Append your customer profiles with additional attributes to build more precise segments and deliver more relevant and personal messaging.
Fuel analytics and insights
Find new, differentiated sources of information about your customers and their behavior to test hypotheses, build models, and enable unprecedented levels of insight generation.
How it works
1. Onboard
Push your first-party data from your CDP, CRM, or DMP to Narrative's data commerce platform.
2. Enrich
Append new data elements to your customer records, or update missing or incomplete data fields.
3. Activate
Send enrichment data to all of the places you want to use it, no ETL or reformatting necessary.
Why Narrative
Precise
Buy data at the individual level based on your exact specifications.
Transparent
Know exactly from where and how the data was collected.
Flexible
Access new data types and supply as strategy and business conditions change.
Fast
Activate data instantly with automated negotiation, integration, and ETL.
Get started with customer enrichment.
Learn how you can drive customer engagement and revenue with customer enrichment.
