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customer-enrichment
Data enrichment

Get to know your customers better

Enrich your customer profiles with information that drives results.

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Refine segmentation and targeting

Append your customer profiles with additional attributes to build more precise segments and deliver more relevant and personal messaging.

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Fuel analytics and insights

Find new, differentiated sources of information about your customers and their behavior to test hypotheses, build models, and enable unprecedented levels of insight generation.

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How it works

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1. Onboard

Push your first-party data from your CDP, CRM, or DMP to Narrative's data commerce platform.

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2. Enrich

Append new data elements to your customer records, or update missing or incomplete data fields.

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3. Activate

Send enrichment data to all of the places you want to use it, no ETL or reformatting necessary.

Why Narrative

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Precise

Buy data at the individual level based on your exact specifications.

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Transparent

Know exactly from where and how the data was collected.

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Flexible

Access new data types and supply as strategy and business conditions change.

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Fast

Activate data instantly with automated negotiation, integration, and ETL.

Get started with customer enrichment.

Learn how you can drive customer engagement and revenue with customer enrichment.

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