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Data

Instantly access trillions of raw data points from 40+ data providers with just one integration

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Demographic Data

Device Data

Digital Identity Data

Location Data

Mobile App Usage Data

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Data Commerce Platform

Take control of your data strategy to save time and money and reduce risk

NARRATIVE FOR...

Data Acquisition

Accelerate your data-driven initiatives

Data Monetization

Unlock the value of your data
FEATURES

Data Marketplace

Data Onboarding

Data Discovery

Data Pseudonymization

Data Privacy

Data Analysis

Data Verification

Solutions

Narrative fuels data-driven initiatives across the enterprise

BY USE CASE

Competitive Intelligence

Customer Data Enrichment

Identity Resolution
BY ROLE

Business Intelligence

Data Engineering

Data Science

Legal & Compliance

Marketing

Partnerships

Product Management

Sales
CUSTOMER STORIES >

Data

Instantly access trillions of raw data points from 40+ data providers with just one integration

DATA TYPES

Demographic Data

Device Data

Digital Identity Data

Location Data

Mobile App Usage Data

Purchase Transaction Data

TV Viewership Data
BROWSE DATA PARTNERS >
ABOUT US

Careers

Blog

Pillars

Press
SUPPORT

Help Center

Contact Us

Get email updates

Get regular updates about Narrative and the broader data economy

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Narrative for customer enrichment

Get to know your customers better

Enrich your customer profiles with information that drives results.
Get a Demo
enrichment illustration-1

What is customer enrichment?

Successful marketing depends on knowing who your customers are. With customer enrichment, you can access new information about your customers and use it to deliver more personal experiences throughout the customer journeys.

Refine segmentation and targeting

Append your customer profiles with additional attributes to build more precise segments and deliver more relevant and personal messaging.

Improve personalization

Refine targeting

Boost conversion rates

Reduce ad spend waste
acquire-module-discover

Fuel analytics and insights

Find new, differentiated sources of information about your customers and their behavior to test hypotheses, build models, and enable unprecedented levels of insight generation.

Predict buying behavior

Model lifetime value

Create lookalike audiences

Perform competitive analysis
solution-hero-marketing

Enrich customer profiles with demographic and contextual information
age data type

Age data
Declared age from registrations and surveys
gender data type

Gender data
Declared gender from registrations and surveys
digital consumption data type

Mobile app & web behavior data
Apps or websites associated with an identifier
device characteristics data type

Device data
Information associated with a device, such as carrier, service provider, and hardware

How it works
narrative acquire flow

Onboard

Push your first-party data from your CDP, CRM, or DMP to Narrative's data streaming platform.

Enrich

Find the precise data you need to power your data-driven initiative across an ecosystem of suppliers.

Analyze that data with fine-grained tools and controls to ensure it meets your specific criteria for accuracy and quality.

Buy only the data you need with automatic deduplication and flexible licensing.

Activate

Send enrichment data to all of the places you want to use it, no ETL or reformatting necessary.

Why Narrative

Precise

Buy data at the individual level based on your exact specifications.

Transparent

Know exactly from where and how the data was collected.

Flexible

Access new data types and supply as strategy and business conditions change.

Fast

Activate data instantly with automated negotiation, integration, and ETL.

Get started with customer enrichment.

Learn how you can drive customer engagement and revenue with customer enrichment.
Request a Demo

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