Just launched: Rosetta! Your friendly AI data collaboration assistant! Check it out now!
Get started
Get started
Get a demo

News and updates

Narrative Unveils Universal Onboarding, Industry’s First Self-Service Solution for Onboarding Offline Customer Data

New application is Company's answer to slow, error-prone, and opaquely priced onboarding offerings; enables anyone to easily onboard data in just minutes

New York, NY, January 21, 2021 – Continuing its mission to fix the broken data broker model, Narrative—the Data Streaming Platform that makes it easy to buy, sell, and win—today announced the launch of its Universal Onboarding app. This new offering represents a paradigm shift in the industry: a fully self-service solution for data onboarding, allowing users to match offline customer data to digital identifiers in minutes, without the need for technical expertise or significant upfront commitments. The app provides an alternative to traditional onboarding services characterized by a lack of visibility or control over data sources, slow turnaround times, and inflexible pricing models. 

“Customers are moving fast, and today’s existing offerings for onboarding offline customer data takes two weeks on average, is error-prone, and has opaque pricing. This is frankly unacceptable,” said Nick Jordan, founder and CEO of Narrative. “With Universal Onboarding, we are delivering the industry’s easiest, most cost-effective, automated data onboarding solution that matches digital identifiers from our graph—a pool of 1.6 billion IDs—in minutes, without the need to speak with or wait for anyone.”

Universal Onboarding is Narrative’s answer to the black box data onboarding products that currently exist, offering a transparent, self-service, and fast onboarding solution that restores control to the customer and resolves their biggest pain points:

  • Fast turnaround times. Traditional data onboarding typically takes up to 2 weeks to deliver results. Universal Onboarding forecasts and delivers matches with digital identifiers within minutes.
  • Easy to use interface. Designed as a simple self-service workflow, Universal Onboarding enables anyone to easily onboard data, without needing to get an engineering team involved. 
  • Fair and upfront pricing. While other onboarding services charge users for the volume of data uploaded (whether matched or not), Universal Onboarding customers only pay for matched IDs.

“Narrative’s new Universal Onboarding product is great news for the market,” said Senthil Govindan, CEO, Datawrkz. “As a leading Independent Trading Desk that prides itself as delivering best in class solutions and acting quickly on behalf of its clients, Datawrkz is thrilled to gain access to Narrative’s new offering. The simple and easy to use capability to take offline data assets, such as CRM data and emails, and generate addressable identifiers in a matter of minutes without needing to talk to anyone, is exactly what we were looking for.”

Universal Onboarding is part of Narrative’s Data Streaming Platform that connects data users to data originators directly and gives them the tools, automations, and workflows to make data transactions transparent, fast, and cost-effective. 

Universal Onboarding is free to use and available today. To get started, visit app.narrative.io/app/universal-onboarding.


About Narrative 

Narrative is a data streaming platform that makes it easy to buy, sell, and win. Narrative simplifies the buying and selling of information by eliminating the inefficiencies in data transactions that hold businesses back from maximizing the success of their most important data-driven initiatives. Innovative brands and direct-to-consumer companies leverage Narrative's technology to fuel powerful data strategies, build data monetization businesses, power growth marketing, and inform product development. Founded in 2016, Narrative is a private company headquartered in New York City.

Recent coverage

Data-Driven Work Cultures: Nick Jordan of Narrative On How To Effectively Leverage Data To Take Your Company To The Next Level

July 4, 2022

Cars Yeah: Nick Jordan

May 17, 2022

Not only from A to B, cars are data collection machines

May 1, 2022

Yahoo Finance Presents: Nick Jordan, Narrative CEO

April 14, 2022

Narrative CEO Nick Jordan on Data Market Trends 2022

April 13, 2022

How to Take Advantage of Data Commerce Platforms

April 11, 2022

Best Way Forward: Choosing the Right Data Collection Route

March 17, 2022

Nick Jordan of Narrative: Five Things You Need To Create A Highly Successful Startup

February 10, 2022

Why Companies Should Focus on Non-Consumer Data to Succeed

January 18, 2022

Data Acquisition And Distribution Made Easy: Interview with Nick Jordan, Narrative’s founder & CEO

January 3, 2022

Executive Q&A: Exploring the Market for Selling Enterprise Data

September 2, 2021

Tech Platform Introduces Online Store for Buying and Selling Data

July 26, 2021

What’s Holding Us Back Now? ‘It’s the Data, Stupid’

June 24, 2021

Interview: Data streaming, APIs, and more with Nick Jordan from narrative.io

February 10, 2021

The End of the Data Broker Model and the Rise of the Data Marketplace

January 7, 2021

How COVID-19+ data is sparking radical innovation in manufacturing

December 30, 2020

Trends Data Analytics Professionals Should Pay Attention To In 2021

December 10, 2020

Here's the investor deck that helped startup Narrative raise $8.5 million to help marketers buy data safely

October 12, 2020

The High Costs of An Inefficient Data Strategy

October 5, 2020

Narrative Raises $8.5 Million Series A To Accelerate Growth Of Data Streaming Platform

August 27, 2020

Narrative Raises $8.5 Million Series A

August 27, 2020

Marketing-tech startup Narrative has raised a new round of funding and is launching a tool aimed at wiping out data middlemen

August 27, 2020

Narrative Raises $8.5 Million Series A to Accelerate Growth of Data Streaming Platform

August 27, 2020

Narrative raises $8.5M as it launches a new data marketplace

August 27, 2020

5 Ways Farmers Can Monetize Their Data

August 11, 2020

Taking the Pain Out of Buying and Selling Data

July 16, 2020

17 advertising and marketing startups that investors say are poised to take off despite the coronavirus

July 16, 2020

Fighting COVID-19 with Frictionless Data Sharing

May 19, 2020

Easy Money? Considerations for Building Out Your Data Monetization Practice

May 1, 2020

Social Distancing With Friends: Marketing Tech Founder Nick Jordan

April 14, 2020

Data science: Ph.D. or API?

April 9, 2020

Data startup Narrative raises $3M more

February 25, 2019

Both Ends Of The Data+AI Spectrum

April 19, 2018

Data Monetization Startup Narrative Helps Buyers And Sellers Find Each Other And Clinch The Deal

September 25, 2017

Five Early-Stage Ad Tech Startups That Aren’t Focused On Ad Tech

August 16, 2017

Narrative simplifies the buying and selling of online data

April 13, 2017

The 'Uber' Of Data

March 2, 2017

Write about us

Please get in touch with our PR Team for any press or PR related inquiries. Email: press@narrative.io