Menu
Get started
Get a demo

News and updates

Narrative releases software to enable direct integration with The Trade Desk via Unified ID 2.0

Brands, retailers, and other data providers will be able to easily create addressable audiences to support advertiser campaigns in The Trade Desk platform.

New York, NY, October 27, 2022  -- Narrative, the world's #1 data commerce platform, today announced a new partnership with global advertising technology leader The Trade Desk, enabling organizations to match their first-party data with Unified ID 2.0 and make them available for use by advertisers on The Trade Desk platform.

An industry-wide approach to identity for the open internet, Unified ID 2.0 (UID2) allows users to create an identifier from hashed and salted email addresses in an effort to maintain the value exchange of the internet, while aiming to equip consumers with upgraded privacy controls.

"Narrative's data commerce platform makes sharing data accessible, efficient, and secure," said Nick Jordan, founder and CEO of Narrative. "We are proud to also support the next generation of identity solutions in Unified ID 2.0 to maintain a healthy digital media ecosystem. Our partnership with The Trade Desk makes it easier than ever for our mutual customers to create meaningful new revenue streams from the data they collect by enabling them to create valuable, addressable audience segments with just a few clicks."

Narrative's user-friendly, no-code software makes it easy for brands, retailers, and publishers to slice and dice their CRM and behavioral data into new audience segments without needing to know code. With this new partnership, organizations can now activate their first- and third-party audiences on The Trade Desk using UID2 identifiers with just a few clicks.

With Narrative and The Trade Desk, data owners will be able to:

  • Use their first-party data to create valuable audiences and insights for advertisers
  • Match offline data with Unified ID 2.0, without sharing any consumers' personally identifiable information
  • Create precise first- and third-party audiences to merchandise data without needing to know code
  • Seamlessly activate custom audiences on The Trade Desk
  • Build a third-party audience business by making audience segments available to advertisers in The Trade Desk marketplace

"Data-driven advertising is one of the best ways for advertisers to eliminate media waste and drive digital media performance," said Ben Sylvan, GM of Data Partnerships, The Trade Desk. "Through working together with Narrative, we're adding new data partners and audiences to help advertisers maximize their media budgets. Additionally, with Narrative sending those data segments as a UID2s, we are working towards solving for identity across the open internet, making it more privacy-safe for consumers and durable for marketers." 

To learn more about how to use Narrative and The Trade Desk to activate your first-party data, join our webinar on November 16, 2022, at 12:00pm ET.

Narrative

Narrative is the data commerce platform that makes it easy to buy, sell, and win. Narrative simplifies the buying and selling of information by eliminating the inefficiencies in data transactions that hold businesses back from maximizing the success of their most important data-driven initiatives. Innovative brands and direct-to-consumer companies leverage Narrative's technology to fuel powerful data strategies, build data monetization businesses, power growth marketing, and inform product development. Founded in 2016, Narrative is a private company headquartered in New York City.

The Trade Desk

The Trade Deskβ„’ is a technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize digital advertising campaigns across ad formats and devices. Integrations with major data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. Headquartered in Ventura, CA, The Trade Desk has offices across North America, Europe, and Asia Pacific. To learn more, visit thetradedesk.com or follow us on FacebookTwitterLinkedIn and YouTube.

Recent coverage

Data-Driven Work Cultures: Nick Jordan of Narrative On How To Effectively Leverage Data To Take Your Company To The Next Level

July 4, 2022

Cars Yeah: Nick Jordan

May 17, 2022

Not only from A to B, cars are data collection machines

May 1, 2022

Yahoo Finance Presents: Nick Jordan, Narrative CEO

April 14, 2022

Narrative CEO Nick Jordan on Data Market Trends 2022

April 13, 2022

How to Take Advantage of Data Commerce Platforms

April 11, 2022

Best Way Forward: Choosing the Right Data Collection Route

March 17, 2022

Nick Jordan of Narrative: Five Things You Need To Create A Highly Successful Startup

February 10, 2022

Why Companies Should Focus on Non-Consumer Data to Succeed

January 18, 2022

Data Acquisition And Distribution Made Easy: Interview with Nick Jordan, Narrative’s founder & CEO

January 3, 2022

Executive Q&A: Exploring the Market for Selling Enterprise Data

September 2, 2021

Tech Platform Introduces Online Store for Buying and Selling Data

July 26, 2021

What’s Holding Us Back Now? β€˜It’s the Data, Stupid’

June 24, 2021

Interview: Data streaming, APIs, and more with Nick Jordan from narrative.io

February 10, 2021

The End of the Data Broker Model and the Rise of the Data Marketplace

January 7, 2021

How COVID-19+ data is sparking radical innovation in manufacturing

December 30, 2020

Trends Data Analytics Professionals Should Pay Attention To In 2021

December 10, 2020

Here's the investor deck that helped startup Narrative raise $8.5 million to help marketers buy data safely

October 12, 2020

The High Costs of An Inefficient Data Strategy

October 5, 2020

Narrative Raises $8.5 Million Series A To Accelerate Growth Of Data Streaming Platform

August 27, 2020

Narrative Raises $8.5 Million Series A

August 27, 2020

Marketing-tech startup Narrative has raised a new round of funding and is launching a tool aimed at wiping out data middlemen

August 27, 2020

Narrative Raises $8.5 Million Series A to Accelerate Growth of Data Streaming Platform

August 27, 2020

Narrative raises $8.5M as it launches a new data marketplace

August 27, 2020

5 Ways Farmers Can Monetize Their Data

August 11, 2020

Taking the Pain Out of Buying and Selling Data

July 16, 2020

17 advertising and marketing startups that investors say are poised to take off despite the coronavirus

July 16, 2020

Fighting COVID-19 with Frictionless Data Sharing

May 19, 2020

Easy Money? Considerations for Building Out Your Data Monetization Practice

May 1, 2020

Social Distancing With Friends: Marketing Tech Founder Nick Jordan

April 14, 2020

Data science: Ph.D. or API?

April 9, 2020

Data startup Narrative raises $3M more

February 25, 2019

Both Ends Of The Data+AI Spectrum

April 19, 2018

Data Monetization Startup Narrative Helps Buyers And Sellers Find Each Other And Clinch The Deal

September 25, 2017

Five Early-Stage Ad Tech Startups That Aren’t Focused On Ad Tech

August 16, 2017

Narrative simplifies the buying and selling of online data

April 13, 2017

The 'Uber' Of Data

March 2, 2017

Write about us

Please get in touch with our PR Team for any press or PR related inquiries. Email: press@narrative.io