Get started
Get a demo

News and updates

Habu partners with Narrative to provide seamless access to third-party data sources in its clean room platform

Partnership empowers customers to leverage external data from 70+ sources to uncover new insights, improve measurement, and drive growth.

SAN FRANCISCO, Apr. 5, 2023 — Habu, the Global Innovator in Data Clean Room Software, today announced a partnership with Narrative, the data collaboration platform that makes it easy for organizations to buy, sell and share data. The collaboration harnesses Narrative’s powerful data discovery, acquisition, and integration capabilities within Habu’s data clean room platform to enable companies to seamlessly complement and enrich customer profiles with new insights and provide closed-loop measurement.

With this partnership, Habu customers gain one-click access to trillions of raw and segmented data points from over 70 data providers, including two billion unique identifiers, as well as demographic data, behavioral data, location data, purchase data, weather data, and more. With just a few clicks, companies can easily increase the value of their first-party data by enriching it with additional information, helping them to unlock new insights, improve targeting and measurement, and develop innovative solutions for their customers and partners.

"Through this partnership, we’re able to offer Habu customers instant access to an extensive array of high-quality data, while making it easy for them to quickly find relevant insights," said Matt Kilmartin, CEO of Habu. "We’re pleased to announce yet another partnership that provides our customers with unique solutions that will ultimately allow them to drive better business outcomes.”

Habu’s user-friendly, no-code clean room solution enables business users to share and analyze sensitive data without technical knowledge. The integration with Narrative extends these capabilities further, empowering business users to develop custom audiences without relying on technical teams.

"Narrative and Habu are both committed to making data collaboration easy, fast, and safe. This partnership furthers that mission, enabling organizations to more effectively access and extract valuable insights from data, regardless of technical expertise," said Nick Jordan, CEO of Narrative. "We look forward to working with Habu as we allow more brands to achieve their business goals by harnessing the power of customized data insights."

To learn more about the ways that Habu and Narrative are providing companies with innovative solutions to leverage first and third-party data, visit and

Recent coverage

Data-Driven Work Cultures: Nick Jordan of Narrative On How To Effectively Leverage Data To Take Your Company To The Next Level

July 4, 2022

Cars Yeah: Nick Jordan

May 17, 2022

Not only from A to B, cars are data collection machines

May 1, 2022

Yahoo Finance Presents: Nick Jordan, Narrative CEO

April 14, 2022

Narrative CEO Nick Jordan on Data Market Trends 2022

April 13, 2022

How to Take Advantage of Data Commerce Platforms

April 11, 2022

Best Way Forward: Choosing the Right Data Collection Route

March 17, 2022

Nick Jordan of Narrative: Five Things You Need To Create A Highly Successful Startup

February 10, 2022

Why Companies Should Focus on Non-Consumer Data to Succeed

January 18, 2022

Data Acquisition And Distribution Made Easy: Interview with Nick Jordan, Narrative’s founder & CEO

January 3, 2022

Executive Q&A: Exploring the Market for Selling Enterprise Data

September 2, 2021

Tech Platform Introduces Online Store for Buying and Selling Data

July 26, 2021

What’s Holding Us Back Now? ‘It’s the Data, Stupid’

June 24, 2021

Interview: Data streaming, APIs, and more with Nick Jordan from

February 10, 2021

The End of the Data Broker Model and the Rise of the Data Marketplace

January 7, 2021

How COVID-19+ data is sparking radical innovation in manufacturing

December 30, 2020

Trends Data Analytics Professionals Should Pay Attention To In 2021

December 10, 2020

Here's the investor deck that helped startup Narrative raise $8.5 million to help marketers buy data safely

October 12, 2020

The High Costs of An Inefficient Data Strategy

October 5, 2020

Narrative Raises $8.5 Million Series A To Accelerate Growth Of Data Streaming Platform

August 27, 2020

Narrative Raises $8.5 Million Series A

August 27, 2020

Marketing-tech startup Narrative has raised a new round of funding and is launching a tool aimed at wiping out data middlemen

August 27, 2020

Narrative Raises $8.5 Million Series A to Accelerate Growth of Data Streaming Platform

August 27, 2020

Narrative raises $8.5M as it launches a new data marketplace

August 27, 2020

5 Ways Farmers Can Monetize Their Data

August 11, 2020

Taking the Pain Out of Buying and Selling Data

July 16, 2020

17 advertising and marketing startups that investors say are poised to take off despite the coronavirus

July 16, 2020

Fighting COVID-19 with Frictionless Data Sharing

May 19, 2020

Easy Money? Considerations for Building Out Your Data Monetization Practice

May 1, 2020

Social Distancing With Friends: Marketing Tech Founder Nick Jordan

April 14, 2020

Data science: Ph.D. or API?

April 9, 2020

Data startup Narrative raises $3M more

February 25, 2019

Both Ends Of The Data+AI Spectrum

April 19, 2018

Data Monetization Startup Narrative Helps Buyers And Sellers Find Each Other And Clinch The Deal

September 25, 2017

Five Early-Stage Ad Tech Startups That Aren’t Focused On Ad Tech

August 16, 2017

Narrative simplifies the buying and selling of online data

April 13, 2017

The 'Uber' Of Data

March 2, 2017

Write about us

Please get in touch with our PR Team for any press or PR related inquiries. Email: