| Timestamp |
The time that the observation or data event occurred. Expressed as milliseconds from January 1st, 1970.
|
Always present |
| Content ID |
|
Always present |
| End timestamp |
The time that the observation or data event ended. Expressed as milliseconds from January 1st, 1970.
|
Optional |
| ID |
A unique identifier for a device or user. This can depend on the platform as well as the point of origin for the ID. One user is typically associated with multiple IDs: the mobile ad ID from their smartphone, hashes of their emails, browser cookies from various websites, etc. The full ID contains both an ID type and an ID value, separated by a colon. Common types of IDs include email hashes (sha1_email, md5_email) and mobile IDs (idfa, adid).
|
Optional |
| View type |
The event type that is being represented
|
Optional |
| Channel |
The call letters representing the channel
|
Optional |
| Source ID |
The source of the event
|
Optional |
| Postal code |
The postal code representing the location of the device where the data was collected
|
Optional |
| DMA |
The direct memory access representing the location of the device where the data was collected
|
Optional |
| IP address |
IP address of a given device
|
Optional |
| User agent |
A string representing the device the event was collected on
|
Optional |
| Country code |
A2 (ISO) country code
|
Optional |
| Referrer |
The referring URL passed in from an HTTP call. Roughly the resource accessed before the one represented in the current event.
|
Optional |
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