TV viewership data

Find TV viewership data to feed your models, develop new insights, and improve decision making.

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TV viewership data overview

Even in a world that is dominated by smart phones, consumers still love their TVs. Often the most communal device in the house and often the hardest to measure. The television consumption data package allows a rich understanding what content is being watched.

Data dictionary

Timestamp

The time that the observation or data event occurred. Expressed as milliseconds from January 1st, 1970.

Always present
Content ID   Always present
End timestamp

The time that the observation or data event ended. Expressed as milliseconds from January 1st, 1970.

Optional
ID

A unique identifier for a device or user. This can depend on the platform as well as the point of origin for the ID. One user is typically associated with multiple IDs: the mobile ad ID from their smartphone, hashes of their emails, browser cookies from various websites, etc. The full ID contains both an ID type and an ID value, separated by a colon. Common types of IDs include email hashes (sha1_email, md5_email) and mobile IDs (idfa, adid).

Optional
View type

The event type that is being represented

Optional
Channel

The call letters representing the channel

Optional
Source ID

The source of the event

Optional
Postal code

The postal code representing the location of the device where the data was collected

Optional
DMA

The direct memory access representing the location of the device where the data was collected

Optional
IP address

IP address of a given device

Optional
User agent

A string representing the device the event was collected on

Optional
Country code

A2 (ISO) country code

Optional
Referrer

The referring URL passed in from an HTTP call. Roughly the resource accessed before the one represented in the current event.

Optional

Data partners

id5

ID5

kiip

 

Kiip

killi

 

Killi

privy

 

Privy

skupos

Skupos

 

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