The best way to understand consumer preference is by understanding how they spend their hard earned money. Purchase transaction data gives rich insight into these purchase behaviors.
Timestamp |
The time the observation or data event occurred, expressed as milliseconds from January 1, 1970 |
Always present |
Transaction ID |
A unique identifier that represents the transaction |
Always present |
Transaction type |
The type of transaction |
Always present |
Item ID |
The ID representing the item |
Always present |
Item price |
The price of a single item in USD |
Always present |
Item quantity |
The number of this item purchased as part of the transaction |
Always present |
ID |
A unique identifier for a device or user. This can depend on the platform as well as the point of origin for the ID. One user is typically associated with multiple IDs: the mobile ad ID from their smartphone, hashes of their emails, browser cookies from various websites, etc. The full ID contains both an ID type and an ID value, separated by a colon. Common types of IDs include email hashes (sha1_email, md5_email) and mobile IDs (idfa, adid). |
Optional |
Item name |
String representing the name of the item |
Optional |
Item brand |
String representing the brand related to the item |
Optional |
Item category |
One or more categories associated with the item |
Optional |
Transaction total price |
Total value of the transaction |
Optional |
Location |
The WGS84 latitude and longitude of a given device |
Optional |
Point of interest (POI) |
A specific point location that someone may find useful or interesting |
Optional |
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