| Location |
The WGS84 latitude and longitude of a given device
|
Always present |
| Timestamp |
The time of the observation or data event, expressed as milliseconds from January 1, 1970
|
Always present |
| Company ID |
A unique identifier for the partner that the data was sourced from.
|
Always present |
| ID |
A unique identifier for a device or user. This can depend on the platform as well as the point of origin for the ID. One user is typically associated with multiple IDs: the mobile ad ID from their smartphone, hashes of their emails, browser cookies from various websites, etc. The full ID contains both an ID type and an ID value, separated by a colon. Common types of IDs include email hashes (sha1_email, md5_email) and mobile IDs (idfa, adid). |
Always present |
| Location accuracy |
Represents how accurate the provided location is
|
Optional |
| IP address |
IP address of a given device
|
Optional |
| Point of interest |
A specific point location that someone may find useful or interesting
|
Optional |
| Altitude |
Represents the number of meters from sea level the observation occurred
|
Optional |
| User agent |
A string representing the device the event was collected on
|
Optional |
| Country code |
A2 (ISO) country code
|
Optional |
| GPS speed |
The current speed of the device in meters per second
|
Optional |
| App focus |
Represents if the data was collected passively in the background without user intervention
|
Optional |
| Carrier |
Carrier or mobile virtual network operator (MVNO) that the phone belongs to
|
Optional |
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