Data Types

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age data

Age data

Declared age from registrations and surveys

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device data

Device data

Device characteristics such as content, carrier, and service provider

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digital identity data

Digital identity data

A mapping between two identifiers that indicates that both belong to the same user

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gender data

Gender data

Declared gender from registrations and surveys

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location data

Location data

Precise latitude, longitude, and points of interest observed via GPS and beacons

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mobile app and web behavior data

Mobile app & web behavior data

Browser-based pageviews and mobile app activity

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purchase transaction data

Purchase transaction data

Item-level digital and real world purchase behavior

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tv viewership data

TV viewership data

Television consumption collected from smart TVs and set-top boxes

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