If you’re a company looking for additional sources of information to fuel your data-driven initiatives, a data broker may seem like an attractive choice. They collect a wide variety of data from a range of online and offline sources, then aggregate it together and sell it to you in a convenient package.
The issue is that the incentives for data brokers and data buyers are misaligned. Data brokers want to sell as much data as possible to as many customers as possible, so they treat their customers all the same, sacrificing specificity and quality for a subpar product that satisfies only the lowest common denominator.
Under this model, buyers end up paying way too much for a lot of data of questionable quality that they don’t even need. They have to adapt their strategies to the data they’re given, rather than getting the specific data to fit their strategic needs.
But in today’s data-driven world, winners and losers are determined by their ability to successfully leverage data to meet strategic goals. Using subpar, undifferentiated data will only lead to subpar, undifferentiated results.
But it doesn’t have to be this way.
A data commerce platform cuts out the data broker by connecting data users to data originators directly, and gives them the tools, automations, and workflows to make data transactions transparent, fast, and cost-effective.
Ensure that the data you access meets your standards, whatever they may be
Know exactly who you’re working with and how the data was collected
Easily access new supply and demand for a more agile and accessible data strategy
Narrative’s data acquisition solution makes it easy to find, buy, and activate the data you need, when you need it. We focus on streamlining data acquisition, so you can focus on driving business results.
Easily find the data you need with manual and automated discovery tools.
Customize orders, access robust analytics, and manage everything in one place.
Send the data to your existing platforms and applications without complex integrations or lag times.
Narrative’s data monetization solution simplifies the packaging, pricing, and management of your data monetization efforts while keeping you in control.
Instantly access demand for your data—no data bake-offs or negotiations required.
With one streamlined integration, your engineering team is free to work on other, more important things.
Manage your data partners, orders, and billing, all in one place.